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Augmented Beetle Juice


With more emphasis on Power and less on Flower, VW of Canada wanted to show the new 2012 Beetle, with its sleek new profile, as “bad-ass.”  And what could be more bad-ass than punching through billboards and transit stop posters, or landing a 360° double cork off a 200 foot high halfpipe?

Working with the teams at Red Urban and PixelPusher, Bully! created a String-based AR app that utilized markers located in and around Toronto’s Yonge-Dundas Square to create an experience as innovative as the car itself.

VW Beetle. This isn't your mother's Herbie.
Your Father

Red Urban/PixelPusher