With more emphasis on Power and less on Flower, VW of Canada wanted to show the new 2012 Beetle, with its sleek new profile, as “bad-ass.” And what could be more bad-ass than punching through billboards and transit stop posters, or landing a 360° double cork off a 200 foot high halfpipe?
Working with the teams at Red Urban and PixelPusher, Bully! created a String-based AR app that utilized markers located in and around Toronto’s Yonge-Dundas Square to create an experience as innovative as the car itself.
VW Beetle. This isn't your mother's Herbie.
Your Father
Red Urban/PixelPusher
