Push Button Start - CHECK! Parks itself - CHECK! Its own French and English AR App - DOUBLE CHECK!
To introduce the 2012 Ford Focus to savvy French concert goers at the 2011 FrancoFolies, we crafted this AR installation with Cinco Interactive to highlight the many high-tech selling points of the new vehicle.
AR markers were placed on the doors, hood and trunk of the 2011 Ford Focus. Concert goers were handed iPad 2’s encased in steering wheels and encouraged to walk around the vehicle. Each marker spawned an interactive commercial showcasing a different feature.
This car is from the future!
Ford Fairlane
Cinco Interactive / String Labs Ltd
