Ford Face-Off

Get into the game with Bully!'s latest Cinco Interactive collaboration - Ford Face-off - an AR installation promoting Ford's new line of high-tech vehicles to Canadian ice hockey fans.

Installations at NHL arenas including the Montreal Canadien's, Toronto Maple Leaf's and Edmonton Oiler's give fans a chance to face-off with an augmented, home-team player. Using a steering wheel encased iPad 2, a Cinco rep positions the fan opposite a burly, augmented linesmen and takes a snap shot. The Ford branded picture is then be posted on Facebook or emailed to friends ensuring brand exposure across the fan's social network.  

This String powered, Digicave scanned, app comes with a special configuration tool that allows the Cinco rep to adjust the AR player's position to maximize the view of the vehicle on setup.