If you are going to relaunch an automotive classic, what do you do? Well, if you’re VW Canada, and you’re launching the New Beetle, a mobile campaign seems like the most obvious choice. So, in collaboration with Red Urban and PixelPusher, Bully! created some oversized (like 200ft x 37ft oversized) markers to be placed in Yonge-Dundas Square, Toronto. There are some bus station installations too, all equipped with the marker and the image of the New Beetle.




