We love kids. We love football. We think Charles Woodson's donation to the C.S. Mott Children's Hospital and the Von Voigtlander Women's Hospital at the University of Michigan is really cool. It's why we're really into the augmented reality application we built for the grand opening. And hey, getting to do a fist-bump with Charles Woodson is just the icing on the cake. Look for the app when it goes live late October!
If you are going to relaunch an automotive classic, what do you do? Well, if you’re VW Canada, and you’re launching the New Beetle, a mobile campaign seems like the most obvious choice. So, in collaboration with Red Urban and PixelPusher, Bully! created some oversized (like 200ft x 37ft oversized) markers to be placed in Yonge-Dundas Square, Toronto. There are some bus station installations too, all equipped with the marker and the image of the New Beetle.